How we transformed a digital marketing platform into a user-centric solution
Fractal Protocol faced challenges with an increasingly dense platform that was difficult to navigate and trust. We were engaged to overhaul the visual language and user experience, aiming to make it clearer, faster, and more approachable while maintaining sophistication for advanced operations. The goal was creating a modern, scalable design system that builds trust and enhances clarity.
Three phases that reshaped the platform
Built a New Visual System
Analyzed pain points and restructured information architecture by breaking dense dashboards into digestible sections, prioritizing intuitive navigation and context-aware layouts tailored to data-heavy content.
Developed a Modern Design System
Created a comprehensive design system balancing professionalism with approachability, featuring clean aesthetics, flexible grids, refined color palettes, and components supporting both dark and light modes.
Validated Through User Testing
Conducted extensive testing with digital marketing professionals and business owners, refining visual cues, adding contextual tooltips, and simplifying critical interactions based on real feedback.
