Turning a manual order process into a self-service revenue engine
A sportswear manufacturer supplying U.S. college teams had a problem that a better website could fix: every order still came in by phone or email, ran through the sales team manually, and took far longer than it should have. Team managers wanted to handle their own orders independently. Fans wanted to buy gear directly. The existing site could do neither. We came in to redesign the platform from the ground up, turning it into a self-service hub that automated order management, opened up a direct-to-fan sales channel, and gave the sales team their time back.
Seven moves that transformed the platform
A Homepage Built to Convert, Not Just Impress
The old homepage looked like a brochure. We rebuilt it as an active entry point, with real-time customization previews, clear value propositions, and a layout that pushed visitors toward doing something rather than just reading. The energy of college sports runs through every element: bold color contrasts, dynamic type, and athlete photography that gives the brand credibility. First impressions now lead to next steps.
No-Code Merch Creator for Team Managers
Before the redesign, ordering custom gear meant emails, phone calls, and back-and-forth that ate up the sales team's time. We built a no-code merch creator that let team managers design jerseys, t-shirts, pants, and caps using pre-built templates without needing a designer involved. Managers went from dependent on staff to fully self-sufficient, and the sales team got hours of their day back.
Roster-Level Kit Ordering in One Flow
Ordering for a full team meant processing names, numbers, sizes, and quantities for every individual player. We collapsed that into a single workflow where managers could handle the entire roster at once. The reduction in manual processing time was immediate, errors dropped, and the 8x improvement in order turnaround became possible because the complexity was absorbed by the tool rather than the people.
Self-Service Team Stores
We added a team store builder that let managers create and publish their own branded storefront without any technical knowledge. Fans could browse and buy directly, managers became micro-entrepreneurs with their own revenue stream, and the platform got a new acquisition channel that required no additional sales effort. It turned a B2B ordering tool into a product with genuine B2C reach.
Interactive 3D Product Pages
Buying custom apparel online carries a specific kind of uncertainty. You want to see it from every angle before you commit. We built interactive 3D product pages that let fans rotate and inspect gear in full detail. Purchase confidence went up, return rates went down, and the product pages became a differentiator that competitors weren't offering at the time.
Designed for the 75% on Mobile
With three quarters of the audience browsing and buying on phones, mobile wasn't an afterthought. We designed every interaction, from customizing a kit to checking out a team store, to feel native on a small screen. The same capabilities that exist on desktop carry through fully on mobile, with layouts that adapt without stripping features or adding friction.
A Visual Identity That Matches the Energy
College sports has a specific emotional register: competitive, community-driven, loud in the best way. We built the visual system around that energy with contrasting color palettes that could flex across different team identities, bold typography that works at scale, and layouts that feel dynamic without being chaotic. The brand now fits the audience it serves.
